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Customer Attraction  E-mail

Your sole purpose as a reseller is to help your prospects make a decision to buy from you.  But first you have to find them and that's not easy.

You've probably tried, door-knocking, cold-calling, commando prospecting, tele-marketing, phoning, mailing, direct mail, mailshots, emailshots, advertising, the list goes on. You want their business, but what about customer attraction, do they want you?

Well, to begin with, "wham, bam, thank-you ma'am" doesn't cut it in the realms of marketing telecoms equipment and services, in order to create customer attraction you have to get prospects to notice and recognise YOU in the first place.

Think about it.  The product you sell is on every desk in every office, in every household and pretty much in everyone's pocket, yet, you need to get your prospects thinking about this product as if its something special, which you and I know it is!  Their telephone system underpins the foundation of their business, i.e. it's their most popular method of communicating with their customers and generating profits.  They'd be lost without it.

The trouble is, it's a well known fact that we all receive about 3,000 marketing messages every day.  So you need to help your customers to filter out the "noise" in order to hear what you're trying to say. 

To penetrate the "noise" your message needs to be consistent and persistent.
  1. Fact:- most resellers make an attempt at marketing but give up after three attempts to contact a prospective customer!
  2. Fact:- most prospective customers only start to notice a new brand or company after seven attempts!
  3. Fact:- most marketing messages miss the target; in fact, only 1-in-3 get through.

Conclusion:

Your marketing campaign must allow for approximately 27 separate activities to be sent to your prospect(s).  And you must be creative to stand out from the crowd and begin that all important customer attraction action!. 

Take The Next Step

The time to review, refresh and ramp up your marketing activities is now.  Call us on 0800 970 9751 to find out what your business needs. Click here to read the next page in about Marketing Automation.
 
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Graphic: Caption: All your customers want is information about how to survive and thrive, not just a quote for a telephone system