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The Truth Hurts, So Stick to the Truth!  E-mail
The economic crisis in the news is actually, underneath it all, a crisis of TRUST, not a crisis of money.

Money is just the symptom.

Right now, banks do not even trust each other. That's why boats full of perfectly good cargo are stopped cold in Singapore even though there are eager buyers and sellers on both sides of the ocean.

The chasm of distrust between sales people and customers has never been deeper. People have such a strong expectation of sales people lying to them, they don't even think twice about lying back to the sales people.

(Don't you hate it when customers lie to you - and feel no remorse - just because you're a sales person? Isn't it just degrading?)

I believe that the marketers who do well in the next year or two will be those who earn (and genuinely deserve!) the trust of their customers. I 'm already seeing this clearly in the marketplace.

Those who see the earning of trust as merely the application of a technique or two will find themselves sliding downward, irreversibly. You can fool some of the people some of the time, but you can't fool all of the people all the time. When peoples' BS detectors are on overdrive, sleaze doesn't sell.

---> GET TO THE TRUTH, NOT THE SALE.<---

There is nothing worse for you, for your career, for your life, or even the next order you take, than being afraid of the truth.

Never fear the truth. The truth is ALWAYS your friend. Even if the truth is, your product is not a fit for the guy who's talking to you right now.

Until the next post...
 
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